Day of Giving Advocate Toolkit
Thank you for your interest in being an advocate for The University of Toledo's Day of Giving! Your contributions will have a real impact on the campaign's success:
- Additional assets will be added to this page as the campaign gets closer, so be sure to visit often!
- The website address to share for Day of Giving is give.utoledo.edu until you generate your unique advocate giving link.
- To access your unique advocate link, first log into GiveCampus. Then click “copy to share” near the top of the page to get your link. Using your unique link will track any clicks and gifts you generate from your post!
- The official social media hashtag for Day of Giving is: #RocketForward
- For images without a button below, right click and select "Save image as..." to download.
UToledo Social Media to Follow
The University of Toledo: Facebook | Twitter | Instagram | LinkedIn
The University of Toledo Foundation: Facebook | LinkedIn
The University of Toledo Alumni Association: Facebook | Instagram | Twitter
Sample Social Media Content
Tell followers why you’re helping UToledo #RocketForward this year! Need some inspiration? Here are some examples:
Prior to Day of Giving
- Save the date! March 20-21 is UToledo’s #RocketForward Day of Giving! Join (us/me) in giving back to support current and future Rockets <insert giving link>.
- Day of Giving is a chance to support UToledo students, colleges and programs you care about! Help provide scholarship support to students, give hope to a patient or promote a new program by making a gift today <insert giving link>. #RocketForward
- Day of Giving at UToledo is only (x days) away! Make your impact by donating on March 20-21. Help us #RocketForward!
During Day of Giving
- Day of Giving is here! Donate by 6 p.m. on March 21 to count toward our 3,400 donor goal, all while fueling tomorrows for current and future Rockets. <insert giving link> #RocketForward
- Have you made your UToledo Day of Giving contribution yet? You have until 6 p.m. (today/tomorrow) to help make a difference in the lives of our students. <insert giving link> #RocketForward
- Now is the time to make your gift for UToledo’s Day of Giving! Let’s #RocketForward! <insert link>
For supporting specific initiatives
- UToledo’s Day of Giving on March 20-21 is the perfect time to show your support for <insert your department/college/program of choice>. Your gift can make an immediate impact on the UToledo community. Donate (early/today) > <insert link> #RocketForward
Notes and suggestions
- Early giving opens on March 7.
- Encourage your friends to share – you can even make it a friendly competition!
- Watch for posts from the UToledo Foundation on Round Up for Rockets events that you can share/repost.
- For 2024, the UToledo Foundation is producing 10 Why I Give videos comprised of alumni, staff and donors. Advocates are welcome to share any or all of this videos on their own pages.
- Tag UToledo and the UToledo Foundation in your posts (see links above).
Profile Picture
Update your profile picture to share your support on Day of Giving. After donating, set the image as your profile picture across your social media accounts. It's that simple!
Cover Photos
Main Campus Photo
Download for Facebook Download for Twitter Download for LinkedIn
Health Science Campus Photo
Download for Facebook Download for Twitter Download for LinkedIn
UTMC Photo
Download for Facebook Download for Twitter Download for LinkedIn
Shareable Graphics (square)
Square-shaped graphics are optimal for Instagram and Twitter. Each ZIP folder contains main campus, health science campus and UTMC graphics for you to choose from.
Shareable Graphics (rectangle)
Rectangle-shaped graphics are optimal for Facebook and LinkedIn. Each ZIP folder contains main campus, health science campus and UTMC graphics for you to choose from.
Download ZIP FOLDER
SHARE OUR "WHY I GIVE" VIDEOS
Phone Talking Points
If you are not a social media user, or prefer the more personal contact of speaking to your former classmates by phone, we encourage you to do so!
Below are a few talking points we've created for you. But remember, you know your fellow UToledo Rocket classmates and alumni better than we ever could, so share your story and ask them to support UToledo on this special day.
- Gifts made between 6 a.m. EDT March 20 and March 21 at 6 p.m. EDT count for more than on any other day, because this is a grassroots effort to increase awareness of UToledo and to build donor support.
- Gifts can be made online at give.utoledo.edu or by calling 419.530.7730.
- Encourage them to increase their gift over last year.
- Any gift, in any amount, is appreciated. If they have never given before, encourage them to give $20.24 in honor of this philanthropic milestone.
- Thank them for their continued support — whether they give or not.
Email Sample
Below is a sample email you can send to fellow alumni and Rocket fans. You know your classmates and fellow graduates better than we do, so personalize the email to fit your purpose. You also can forward one of the previous Day of Giving emails and add your own message at the top.
I hope by now you've heard about The University of Toledo's Rocket Forward Day of Giving! The 2024 campaign tagline is "Lets Rocket Forward - Together" which speaks to the power we have to make a difference on UToledo's campuses. I've already made my gift to _________, and I hope you'll join me in making one too at give.utoledo.edu.
I invested in UToledo because of the wonderful Rocket experience I had at a pivotal time in my life. I'm encouraging others to do the same so current and future students can have the same, or better, opportunities I had.
Thank you in advance for showing your Rocket pride by supporting UToledo students, programs and research through your gift and your advocacy.
Video Guidelines
- To make efficient use of resources, the Foundation will produce three campaign-level videos for Day of Giving (hype video, main video and thank you video), as opposed to the roughly 20 videos produced for various programs in previous years.
- The Foundation will also produce 10 "Why I Give" videos featuring individual donors from areas across campus for advocates to share on social media.
- A campaign-level video will be featured throughout GiveCampus, including all college and program-level pages.
For colleges and programs producing a video
- For individual programs with resources to create video for the campaign, we recommend that these videos are shared on program websites and / or social media accounts.
For assistance producing a video
- Please contact Tom Zapiecki, UToledo Director of Media Services, via email or at 419.530.2593 to arrange a video shoot.
- The cost of the video shoot (estimated between $600-700) will be your department or program's responsibility.
Advocate Training
If you were unable to attend an advocate training session, or signed up to be an advocate after the training sessions were over, you can view a recording of the training by using the button below.
Passcode: 2eY+.aiu
win prizes by generating gifts!
The University of Toledo Foundation tracks someone makes a donation to Day of Giving using your unique advocate link. If you generate enough gifts, the Foundation will send you the following prizes!
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- To access your unique advocate link, first log into GiveCampus. Then click “copy to share” near the top of the page to get your link.
