Sesquicentennial Campaign Toolkit
Thank you for your interest in being an advocate for The University of Toledo's sesquicentennial fundraising campaign! Your contributions will have a real impact on the campaign's success:
- The website address to share for the campaign is: http://utoledo.edu/give150
- The official campaign social media hashtag is: #UToledo150
UToledo Social Media to Follow
The University of Toledo: Facebook | Twitter | Instagram
The University of Toledo Foundation: Facebook | LinkedIn
The University of Toledo Alumni Association: Facebook | Instagram | Twitter
Sample Social Media Content
Now through June 21
- Join me and make a gift for The University of Toledo’s 150th anniversary by June 30!
#UToledo150 http://utoledo.edu/give150
- The University of Toledo is honoring its 150th anniversary by working to provide $5
million in need-based scholarships for students. Join me and make your gift by June
30! #UToledo150 http://utoledo.edu/give150
- Thousands of Rockets are navigating an uncertain economy to earn their degree. Join
me in donating to a need-based scholarship to honor UToledo’s sesquicentennial by
June 30. #UToledo150 http://utoledo.edu/give150
- For 150 years, The University of Toledo has been providing life-changing education. Celebrate UToledo’s history by making a gift of any amount a need-based scholarship fund by June 30! #UToledo150 http://utoledo.edu/give150
June 22 through June 30
- UToledo’s sesquicentennial campaign ends June 30! Don’t miss out on the opportunity
to provide much-needed scholarship dollars for UToledo students. #UToledo150 http://utoledo.edu/give150
- There are only a few days left of The University of Toledo’s sesquicentennial campaign to fund need-based scholarships for deserving students. Donate in any amount by June 30! #UToledo150 http://utoledo.edu/give150
Sample sunglasses promotional language
- Looking for a way to celebrate UToledo's 150th and stay cool this summer? Our campaign for need-based scholarships ends June 30 and every gift of at least $10 comes with free, limited-edition sunglasses! Use promo code SHADES at checkout. #UToledo150 http://utoledo.edu/give150
Notes and suggestions
- If it is possible to add in a donor highlight or student scholarship recipient that
is a great way to make meaningful connections on social media.
- Share with faculty and staff and encourage them to participate.
- Tag UToledo and the UToledo Foundation in your posts (see links above).
Shareable Graphics
Download for Facebook and LinkedIn
Download for Facebook and LinkedIn
Email Sample
Below is a sample email you can send to fellow alumni and friends. You know your fellow classmates and graduates better than we do, so personalize the email to fit your purpose:
I hope by now you’ve heard about The University of Toledo’s 150th Anniversary! To celebrate the University’s history, I’m helping to raise $5 million for need-based scholarships to support UToledo students. I’ve already made my gift to ________, and I hope you’ll join me in making one too by visiting: utoledo.edu/give150
I invested in UToledo because of the wonderful Rocket experience I had at a pivotal time in my life. Thank you in advance for showing your Rocket pride by supporting deserving UToledo students through your gift and advocacy.
